Just like in any other recruitment process, an attractive and clear job advertisement for language professionals appeals to applicants. Invest in your announcement! Read about the elements that make up a good recruitment ad.
You are thinking about recruiting a translator & making a job advertisement, but you don’t know exactly how to make a successful recruitment advertisement. Read these instructions and you’re sure to succeed. The guidelines are designed for recruiting a professional in the language services sector, but are also suitable for other sectors. Make a good job advertisement & a successful recruitment. Good luck!
What is the main objective of a recruitment advertisement? It is to attract as many potential applicants as possible. The number of applications is not decisive; rather, the potential of the applications for the specific open position is the most crucial factor. Job advertising can also be used as a tool for building brand awareness, which is an entirely different matter. The goal there is to achieve maximum visibility with the advertisement. These guidelines focus on attracting potential applicants. Follow these guidelines to create a good job advertisement: recruit a translator, interpreter, language teacher, or other language professional.
1. Choosing the Advertisement Channel
To attract suitable candidates, the choice of publication channels for the advertisement is crucial. If the goal is to attract engineers, would it be effective to publish the advertisement in a cooking magazine or would it be more effective to publish it in a magazine targeted at engineers? Of course, it would be better to publish it in an engineering magazine! Successful recruitment requires successful selection of the advertisement channel.
There can be multiple publication channels. You can choose a larger recruitment medium according to your budget and also a smaller, targeted medium where industry professionals gather. If the goal is to recruit a translator or interpreter, we recommend advertising on TranslatorMarket. Through us, you can reach potential translators and interpreting professionals quickly and precisely. Recruit a translator effectively through us. See product packages. The eyes that come through us are targeted and high-quality, so you are likely to receive more suitable applications for the open position.
2. Advertisement Title
The content of the advertisement should be as clear, simple, and concise as possible. The title catches attention! It should be something people know to search for. If your goal is to recruit a Russian language translator or Russian language teacher, or if it is the recruitment of another language professional or translator, it is advisable to mention the word “Russian” in the title. A vague advertisement like “looking for translators” or “looking for teachers” does not specify the language of the translator or teacher you are looking for and thus, the advertisement may miss Russian language translators and teachers. So, reach the best translator by recruiting in the right way!
3. Highlight Key Job Duties
The advertisement should include a brief image of the recruiting entity. Usually, this is at the beginning of the job advertisement. Additionally, the most important thing is a condensed job description that is easy and quick to read. What should the applicant know? What kind of work experience do you expect? The more narrowly defined requirements you list, the fewer applications you will receive. So, it’s not advisable to restrict the job description too tightly, but rather give the applicant the opportunity to develop. A good job advertisement is clear and concise, and it also gives the impression that the worker can develop further during the job.
The job description serves as a motivator for action: submitting an application/offer. If a potential candidate is really interested in the job and everything is not yet clear from the description, they will certainly contact you to inquire about more details of the job.
4. Job Location
In job advertisements, the location of the job is a factor that limits applicants. If the applicant lives in Rovaniemi but the job should be performed in person in Helsinki, the equation doesn’t work. The COVID-19 pandemic has shown that many job tasks can be performed remotely without any problems.
For example, interpretations have been done remotely excellently even before COVID-19, via phone and video connection. An interpreter doesn’t necessarily have to go on-site to do the interpretation. This saves travel costs, primarily time and effort. An interpreter can do many more hours of interpretation during the day.
A good job advertisement consists of clearly stating where the work should be performed. Does it require presence in Helsinki or is remote work from Rovaniemi a good idea?
5. Application Instructions
Make the recruitment advertisement in a way that clearly explains how to apply for the open position and by when the application should be submitted at the latest. Additionally, state what attachments you expect: in job advertisements, a CV and a cover letter are more commonly requested attachments. Also, provide your contact information if the applicant wants to inquire about more details of the job.
6. Receiving Applications and Offers
It is possible to receive applications and offers in various ways through TranslatorMarket:
- Directly to your email
- Compiled to your user account on TranslatorMarket (an easy way to browse and compare applications)
- Responses directly to your own recruitment system